With already over 130 thousand followers on Instagram and a decent earning of 12 thousand dollars on a monthly basis, according to Interesting Engineering, this Spanish model has become the new rage on the internet. The only chunk in the armour is that she’s actually not a model, but rather an AI programme created by the parent company, The Clueless, founded by Ruben Cruz. To say “Atiana” is the first of its kind would be grossly wrong, as there has been a certain rise in the number of AI personalities all across the world.
Evania Aria Luxardo is good case in point, being the first Latina AI model, who made news with her first appearance at New York Fashion Week, showcasing the perfect amalgamation of human skills and machines’ intelligence. AI Atiana Lopez, with her luscious pink hair and amazing photos, has caught attention with her posts ranging from the beach to her home, giving the impression of a normal person giving updates about her day-to-day activities on social media. Her biography on Instagram reads, “Barcelona. Gamer. Fitness. Cosplay Lover.”
https://www.instagram.com/p/C0CYfS1CXhe/?utm_source=ig_web_copy_link
According to the EuroNews report, The agency meets once a week, according to the report, to
select what Aitana will do and which pictures to upload. Aitana is an AI model, therefore rather
than changing outfits for her photoshoots, artificial intelligence and Photoshop are used.
Founder Ruben Cruz, in his exclusive interview with EuroNews, revealed the motive behind the
creation of “Atiana” was to create an in-house source of money to foster further ground for the
creation of more AI models, one of them being Maia, another blonde AI personality generating a
lot of hype for the company. Another reason they revealed behind “Atiana,” according to Hola!,
was to have their own influencer without outsourcing one, as The Clueless co-founder Diana
Núñez told us that they were seriously “hit by the ‘skyrocketing’ costs of influencers”.